Our History

Since 1995, our vision has not changed: to help Americans secure quality life insurance.

We are one of the industry's fastest growing and most innovative companies. Combining advanced technologies with dedicated professionals, we empower millions of Americans each year to better secure their loved ones' financial futures. Read more about our Journey

1990s

Through years of market research and insurance industry experience, founders Ron Harris and Laura Huffman understood that people want low pressure, knowledgeable professionals who empower them to make smart decisions about what kind and how much insurance they need.

We expanded our platform to the Internet to broaden its reach and began to offer online tools and service. We were one of the first companies to empower consumers with delivery options to secure quality life insurance on their own terms.

Over the years, we developed long-term partnerships with several highly-rated insurance companies. Insurance companies affiliated with Transamerica, AIG, JCPenney Life, and Protective Life recognized us for our exceptional direct service model, and we built and managed direct term life insurance operations for each of these leading companies.

Throughout the early 2000s

We were one of the first to develop online tools to make shopping, applying, and buying term life insurance easier, from online application forms to digital medical exams, e-policy delivery and even voice signature for some policies.

2007

Brand awareness reached 20% in the U.S.

2010 and beyond

• We have placed more than $140 billion of insurance in force, and has helped more than 5 million people with their life insurance needs.
• We receive hundreds of applications every day.
• Tens of thousands of people contact us about life insurance every month.

As more than 70% of consumers in the market believe the internet is a good source for insurance information, we continues to anticipate these future customer needs and innovate to make term life insurance as accessible and easy to purchase as possible.

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